Alter Ego Italy Urban Proof Shampoo 8.45 Oz

The Alter Ego Urban Proof Charcoal Shampoo is an everyday ritual shampoo for detoxifying hair and removing harmful pollution. Smog, fine particulates, heavy metals, and more are all a part of the urban lifestyle. These air pollutants can cause your hair to prematurely age, become dehydrated, and promote dullness. Combat the urban environment with Alter Ego Urban Proof Shampoo. The Urban Shield Technology in this shampoo is rich in active ingredients that detoxify from any pollutants on your hair and provide maximum protection from tomorrow's pollutants. The Alter Ego Urban Proof Charcoal Shampoo is formulated with natural bamboo charcoal for gentle yet thorough cleansing, leaving your hair shiny, weightless, and clean.